If you’re having a website built, you need to find a web host. You may be tempted to go with the cheapest option, but that will cost your business in lost revenue.
A web host is more than just another vendor. Your site’s success depends on performance. A slow website could damage your search rankings and turn potential business away from your site. Your web host impacts your site speed and performance.
How can you make sure you've got the right host? Read on to learn how to choose smart web hosting for your business.
1. What do you need?
You need to start off with assessing your business needs. Ask yourself these questions to start with.
- Do you have one website to host or do you have several?
- How much traffic does each site get?
- What content management system will you use for your website (WordPress, Drupal, Joomla, etc.)?
- Do you expect to get more traffic over the next year?
- Do you have an eCommerce site?
Website hosts offer different plans, depending on the number of sites and traffic they generate. They also support different platforms, though the vast majority support WordPress.
Cyber security needs to be a consideration, even for small businesses. About 68% of small businesses have had a cyber attack in the past year. You don’t want your website to fall victim to an attack.
There are a number of factors that go into a website attack. Your website host is one of them and you need to make sure that they have protocols in place to keep your site safe.
3. Up-time percentage
If your site is down, you lose traffic, sales, and credibility that you won’t get back. Downtime can cost a business up to $100,000 an hour.
You want to find a provider that has a good reputation and is reliable.
Here’s a tip for you - when you find that a web host guarantees a 100% up-time, you should use someone else. It’s virtually impossible to guarantee 100% up-time.
The best and most reliable web hosts will have a 99% or 99.9% up-time percentage.
4. Agencies are more than web hosts
A great web design agency can offer much more than just hosting. Smart agencies offering web hosting see the entire customer experience from a marketing perspective.
They can help you build a website design strategy, print materials, and host your website to make sure you have a consistent presence online and offline.
5. Maintenance and management
There are some website hosts that rent space to you on their servers and that’s all they do. Then there are other hosts that help you manage and maintain your site.
You want to work with a fully managed web host. That will allow you to focus on growing your business.
Find a smart web hosting plan
In business, you make dozens of choices every day. One choice you cannot overlook is who you choose to be your web host provider.
A smart web hosting service values every aspect of marketing your business, from branding to web hosting. They’re partners in your business, rather than just another service provider.
If you want a complete marketing solution for your business, contact us today.