Do you think your website is hurting your business more than helping it? More than 88% of people won’t return to a website if they had a bad experience.
You’re losing customers and money because your website is missing the mark with your potential customers. A website redesign can fix that and help improve your business image.
Read on to learn how to update a website that can attract visitors and turn them into customers.
1. Audit your current site
What is the status of the current website? You’ll want to do a complete audit of your site to determine what’s working and what needs to be addressed.
When you audit a site, start by checking your site’s analytics. Find out how much traffic your site gets each month, and how long traffic stays on your site.
You need to dig deeper into your numbers to see if there’s one page that’s attracting traffic. If there is, then look further to see if people visit other pages on your site and then leave.
Check your site’s speed using Google’s Page Speed Test tool.
Also, look at your site on a mobile device from the perspective of a first-time visitor. You want to make sure the site is easy to navigate, and the text is easy to read on small devices.
2. Reassess your website goals
A website update is a great time to reassess the goals of your site. What is the one thing visitors should do when they visit your site? Do you want them to sign up to your list? Should they book an appointment?
Your website redesign should focus on that one action. If you give people too many options, then they don’t do anything.
3. Optimise for SEO
Google takes into account more than 200 factors when determining search results. A lot of those factors look at your site’s structure and usability.
Site speed, keywords, internal links, external links, and content quality are some of the factors that you can control with your site’s design.
4. Use A/B testing
It helps to think of your website as a never-ending project. There is always something that can be improved to help you reach your goals.
A/B testing is a way to test and compare different elements of your site to maximise conversions. A headline, image, or button colour can be tested to see which elements are driving results.
5. Make it usable on all devices
Your site has to be usable on all devices. A responsive site like this one ensures that your site will adapt to the user’s screen.
A non-responsive site forces people to scroll horizontally to read information. That is something that you want to avoid on your site.
How to update a website
Your website is the first interaction that people have with your business. You need to make sure that you make a positive impression by having a well-designed website. If your site isn’t performing the way you want it to, it’s time for an update.
Updating a website begins with an audit and assessing your goals. You want to make sure that the site is easy to read and navigate across all devices.
Do you need help updating your website? Contact us today for a free quote.