These days, if your website isn't optimised for use on mobile devices, you could be heading for trouble. Here's why having a mobile website is so important.
Search and purchase
The fact is, more and more people now use mobile devices to search online and make purchases. While we once turned to desktop computers to browse the internet, since 2016, mobiles have overtaken desktop computers as the device of choice for looking online.
Indeed, mobile users typically spend five hours per day on their phones, with almost half of all online transactions now taking place on a smartphone. In fact, in some sectors, almost all searches are carried out on a mobile device, so it's a good idea to research exactly where your traffic is coming from. The reality is, not being mobile-friendly could result in a huge loss of potential business.
With mobiles taking such a dominating role, it's more important than ever that website owners make sure that their site is designed with mobile use in mind.
Improved user experience
Having a mobile-friendly website helps to improve the experience of users. When a site is designed responsively it will adapt its size for use on a mobile screen so that it's easy to read and navigate. A site designed for mobiles will also be quick to load, which is a key consideration for keeping users on your pages.
Users are more likely to switch off from your site and turn to another one if they don't have a good experience, or if pages are sluggish to load. In fact, 62% of people are less likely to purchase from you again if they have a bad experience using a website on a mobile device.
Mobile websites are important if you want your site to rank higher up search engine listings. Since 2015, Google has prioritised websites that are mobile-friendly over non-mobile-optimised sites when determining search rankings. Studies have found that websites designed responsively for mobile use can even see their search ranking soar by almost 78%.
Essentially, you'll find your website plummet down the rankings if it isn't designed for use on mobile devices. This could prove fatal to your business and will put your competitors at an advantage if they already have mobile-friendly sites.
Having a mobile website not only helps to attract more visitors to your site and build brand loyalty, but it's a surefire method to boost your credibility and reputation.
Since most web users expect sites to be easy to view on a mobile device, if you follow this best practice, it will give your brand the esteem it deserves. It will show that you're progressive and ready to give customers what they want, rather than sticking your head in the sand and turning a blind eye.
Those web developers that fail to consider mobile optimisation during the design process won't be doing themselves any favours. Users will quickly regard the site as behind the times, possibly resulting in a loss of trust and respect for your brand.
Since having a mobile website is now so important, it's essential that your site is designed by somebody who understands the key elements needed to create a user-friendly, engaging and visually-appealing mobile site.