There are countless benefits to having a well-designed mobile site, from adapting to (and benefiting from) new customer habits to creating a solid, seamless user experience and journey by pushing them more easily down the marketing funnel.
But have you stopped to think about the SEO-related benefits to ensuring your site is fully mobile-optimised? Let's take a look:
Staying on the right side of Google’s Mobile-First Index
This is probably the most important one.
Back in 2018, Google rolled out its first mobile-first index, which basically means it looks at a mobile version of a site before the desktop variant, to identify how valuable (and relevant) the site is towards a particular search query.
The idea behind this is to offer the most relevant, quality site and content to the searcher, so ensuring your website design is mobile-friendly at a minimum (ideally mobile responsive, to react to different devices sizes and layouts) will ensure you are positioned well in the SERPs (Search Engine Results Pages). Don't forget, you need to heed mobile optimisation tips when planning your content too, to ensure it works well on slimmed-down screen sizes.
Quality mobile design increases dwell time
The better the quality of design on your mobile site, and the clearer a user journey is displayed using a coherent linking strategy, the more likely a user's time spent on your site can be increased, and of course, the bounce rate reduced.
Increasing site usability in terms of high-quality mobile design and navigation means Google is likely to favour it, and therefore, higher SERPs rankings should be on the cards.
Load times affect your ranking
We all know how the instant gratification of our digital, mobile world translates into a sense of urgency when it comes to user behaviour. Therefore, a lag in load times could result in a higher bounce rate - as much as 40% beyond a three-second wait. In fact, research also suggests that "47% of consumers expect a web page to load in 2 seconds or less."
Ensuring the load time on your mobile site is as quick as possible doesn’t just benefit visits and conversion rates, it can also benefit your SERPs position. Fast-loading sites are prioritised by Google, and you can check the speed of yours using the Google PageSpeed Insights tool.